Hi, I'm EMMA. I'm in my 20's and live in L.A. I love LA. It's what life is all about and everyone is so free and happy. I love to surf, hang out at the beach and dance at night. But what I really love most is fashion, beauty and looking my best.
One day one of my BFF's at the club said to me, "EMMA, why don't you do your own line of nail care, you know so much about trends and colors." Then I got to thinking about the brands that have been around for decades such as Essie, OPI, and Orly.
Millennials want brands for our generation, not brands our parents or even our grandparents buy. In addition, we want beauty brands that are 100% vegan, cruelty-free and when it comes to nail polish, 12+ Free. And just like that I said to my BFF, "I'm going to launch EMMA Beauty!"
Not only is my Very Special Nail Polish and Very Special Gel Polish 12+ Free, cruelty-free, and 100% vegan (PETA Certified), it is the first fast-fashion brand to launch new colors every month, all based on my lifestyle and favorite travel destinations. My Very Special Nail Polish lasts up to 1 week and my Very Special Gel Polish lasts up to 21 days, but I recommend getting a new manicure after 14 days.
Just launched is ZIP DIP, my fabulous powder dipping color system, now available to purchase.
Another thing that my customers and Influencers love about EMMA is the price. Other brands that offer the same benefits are priced $10 per bottle for nail polish and even more for treatments. EMMA is only $6 a bottle and I include free shipping when you buy 4 bottles!
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